YouTube is one of the most popular product of Alphabet after Google Search Engine. Approx. 40 hours of videos are uploaded every minute on YouTube.
YouTube allow users to monetize their video content and earn money. If you have enough some good number of subscribers then you can make good money from your YouTube by adding your AdSense account to it. But you should avoid uploading Copyright content i.e. you should not copy someone else content.
Video uploaded by big brand or a music company or by a celebrity gets millions of views in a days but small scale users need to do some extra stuffs to attract viewer’s attention. So a small YouTube channel needs smartwork with hardwork.
Here we are sharing some YouTube SEO Tips to show your videos in top of search results and increase views on your videos.
5 Working SEO Tips for YouTube Videos-
Search Engine Friendly Title of the Video
The Video title is the name by which your video will be displayed to the visitors. Video title should resembles content inside the video. A Title that perfectly match search keywords get more visitors. A title should be SEO friendly.
Here is the way to give an appropriate title to a video-
- Use Google Search Auto-Complete to give an appropriate title to a video.
- Use SEO tools like SEMrush to give a good title according to a keyword
So if you are creating a tutorial video on steps to use google then you can use your video as “How to Google Search” or “How to use google search”. This will drive more traffic to you.
Catchy Description of the Video
Description of the video should be catchy and up to point to attract viewers easily. First two line should be a short attractive summary of the video. It will attract viewers automatically. Below is the screenshot as an example.
Ha-ha, that’s what a guy search when he lives alone. Quick and Easy way to cook food.
Rename Video Name Before Uploading
If your video name is ‘recording.mp4’ then change it to ‘video-title-name.mp4’. Because when you upload your video to YouTube then they save the original file name in their server and this may cause lower rank in search result.
Video file name as the title of your video easily helps search engines to index the videos it gets higher rankings. Put your targeted keywords in the video file name.
Using Closed Captions (CC) feature in video on YouTube
Use Closed Caption (CC) subtitle feature in your video. The video will help the audience to understand video content easily and can be translated into different languages.
Using the closed caption in video will help your video to be indexed easily in top results since it is written in a keyword in the search engine index
Keyword Research and Video Tagging
A) KEYWORDS RESEARCH
Keywords is an important part of SEO. To get keyword ideas, use SEO tools. Here I am using the Google Display Planner tool and Google keyword Planner and display Planner to get relevant keywords.
Planner provides you large number of keywords and insight into searchable keywords. You can download these keywords and tags, titles and descriptions including the phrase.
Decide a main which describes your video.
B) VIDEO TAGGING
Tagging is just another important way to implement collected keywords to increase your YouTube search rankings.
First specific tags list- Write your main keyword in the first, search algorithm will give high priority to these keywords.
Second General Tags List- Write some general and matching keywords (for example, if your main keyword “webertimes” then other general tags can be normal can be “blogging tips”, “seo tips”, “video ranking ‘, etc.).
Use online video tools like tubebuddy, it also shows your ranking for particular keywords. This tool is used by many pro YouTubers and well as highly recommended for its YouTube channel.
Also include your tag misspelled – such as if you have the keyword “YouTube SEO” then put “yutube SEO”.
Hope you can easily understand these things and implement in your next videos.
For any query comment below and I will try to help as soon as possible.
Postcredits: roodex
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