One thing you want for your website is a decent amount of traffic. That means you’d want new people every day to find the way to your site. After all, if no one find’s your website or your online shop, how are you going to make money?
If you open a business (even if it was just a lemonade stand) you can open the doors at 8 am and close them again at 6 pm, and you are in peoples faces. Even if you don’t go out and advertise, the chances are that people will come by. Something in your shop window might have attracted them. Maybe they are interested in one of your products, or they were just taking a walk and just wanted to check out the new corner shop.
If you start a website, a blog or an online shop it becomes a lot harder to get people to enter it. In this article, I will outline three great ways to increase your traffic that I personally use to push my own blog: PPC, guest blogging, and social media.
Now, let’s jump into three methods which I use and are working for me:
My Working Ways to Increase Website Traffic:
I will be sharing paid and free ways which you can easily implement and start getting traffic on your blog. Depending upon your Website business model, you can pick any of them or all of them to increase your site hits. Though remember, doesn’t matter which method you use, make sure you create a system which will help you to convert these one-time visitors into blog subscribers.
Increase Website traffic through PPC
PPC is short for Pay-Per-Click. It stands for all sorts of paid ads that you pay for when someone clicks on them. The most common PPC platform is Google itself as it offers a range of paid ads to search queries alongside the organic ranking.
As you can see from the screenshot PPC ads are displayed above and to the right of the organic (naturally grown) search results. These spaces are reserved for paid ads, which makes it attractive for webmasters and online shop owners to use paid ads to get traffic to their site. Especially for new websites PPC is a great opportunity to generate traffic quickly. However once campaigns terminate you will usually experience a drastic drop in traffic.
PPC is a short term method to enhance traffic or to have a constant visibility on the first page of search results. Unless you want to keep paying for your visitors, you will have to find additional sources to get people to your site. One of them is guest blogging.
As a blogger, you will know about the importance of guest blogging. We hear about it many times in connection with SEO and backlink building. Publishing articles on websites other than your own have been a common, well-known and often practiced technique to push organic rankings.
From the SEO point of view, you would choose your guest blogging platforms according to relevancy to your own site, page and domain authority and backlink allowance. You would want that platform to link back to your site without adding a rel=”nofollow” to those links. For SEO it is important to get these follow links – I couldn’t agree with it any more than that.
But here we are looking at it from another angle. Driving traffic has a lot to do with SEO, and yet it is very different. While in SEO only certain links are of value (even more so since the infamous Panda and Penguin updates), the standards for driving traffic are different. The factors to be considered when choosing a platform to drive traffic to your website include the following:
To drive people who are naturally interested in your topic to come to your website, you need to publish the right content on the right kind of platforms:
Just publishing anywhere won’t guarantee success. Maybe you will generate some traffic from it, but most likely that type of traffic (the non-targeted one) that will lead to increased bounce rate and nothing else.
Include Social Signals
Setting up social media platforms, managing them and keeping them up to date is the third option to increase traffic. Since 2002/2003 more and more social media platforms have emerged, grown and matured. The most powerful among them (and with most powerful I mean the most known as well as the one who drives most of the social media traffic) is Facebook. This particular platform has over 1 billion active users monthly and is, therefore, the perfect source to generate a decent amount of traffic.
Let me break this further down. Social media platforms are mainly used to build and maintain relationships. Initially, that included private relationships, friendships mainly.
However, companies have started realizing that selling a product to a customer is not going to me the customer come back. Customer relationship management is becoming increasingly important to maintain and nurture great relationships with clients.
This principle is also practicable about a blogger-reader relationship. If you want your visitors/readers to become regulars, you have to build a relationship with them. The best way to do so is by engaging in active dialogue with your audience. And what better platform is there to do so than social media portals?
How to use these options effectively to Drive more Traffic:
Now, I have introduced 3 effective ways to generate traffic. If you are just starting off using these ways to drive your traffic, be careful to integrate them effectively. Each and every option is most effective when it is integrated well with the other two. Timing plays a major role in this process, too. Before starting to take action, make a plan. Determine short-term as well as long-term goals.
PPC is a great option to start driving traffic. But don’t just rest while your ads are running. Start creating unique quality articles and try to spread them across several other platforms. As you do that ad social media profiles to your mix of traffic sources. Here’s a visualization of how these three ways can be integrated effectively:
To wrap it, let me stress these 3 points:
Postcredits: shoutmeloud
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