The fact that social media has created a huge impact on our lives is undeniable. Every month, at least two new social media websites are launched. For marketers, each one has its functions and purposes.
As simple as it might seem, managing social media platforms is not easy. Each one requires its sets of strategies and management methods which can be a task more daunting than what one is prepared for. Finding a target audience on Facebook or optimizing your Instagram profile is not necessarily easy.
So being on social media is just the first step. Using it to reach out to your target market and responding to all potential customers… that’s the tricky part.
The 15 Best Social Media Tools
If this all sounds tough, then here are the top 15 tools which you should keep in your arsenal if you want to master social media and use it to the best of your abilities.
These tools will not only help you manage but also strategize your marketing efforts in the finest ways possible.
1. Tailwind
This tool is designed to help you with your Pinterest marketing efforts.
Being the official marketing partner for Pinterest, it helps you with bulk uploads, calendar scheduling, and multi-board pin creating.
It helps you find the best time when you should be sending your pins to get the best response from your target audience.
2. Canva
When people hear something, they are only able to remember 10% of that information after a week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.
This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.
And Canva is a great tool for creating great images.
Who cares if you are not a good graphic designer? With Canva, you can create some amazing visual content for your social media websites by making use of the templates they offer.
This tool is so good that it can make any novice look like a professional with minimal effort.
3. Edgar
Content marketing is the backbone of social media marketing, and if done right it can do wonders for your business.
Creating relevant and powerful content is not easy and can take a lot of time. So why waste the effort when you can reuse it to market yourself again?
Fact: Almost 60% of marketers reuse their content.
But keeping track of old content and scheduling it for reposting takes a lot of effort.
With Edgar, you not only can schedule posts, Edgar keeps a stack of the old content for you. This stack keeps chipping away at old content and moves it out of the cue as a piece gets republished.
This tool helps you manage your old content with ease and efficiency.
4. Nuzzel
Knowing the interests and likes of your target market is the first rule of social media.
Nuzzel can help you sort out all kinds of important information like contact information, demographics, interests, etc.
It also allows you to sort through your friends and friends of friends’ shared posts.
Nuzzle will keep you updated on everything that is happening and trending in your circle.
Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.
5. BuzzSumo
This one works a little different from Nuzzel, although it is also meant for content curation purposes.
BuzzSumo allows you to understand your competition and niche market. With search criteria based on keywords, you can find the most shared content and figure out what’s working well in your niche.
It also lets you filter out content based on date and popularity making this tool even more convenient.
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6. Flipagram
Social media is all about grabbing the attention and interest of your target audience.
In a matter of seconds, you can either get yourself some new clients or lose some old ones if you do not play intelligently.
It is like a battlefield where all the competitors are fighting together to grasp the attention of their target audience.
With 43% of content being posted in the form of videos, it is crucial that you get in on the video content marketing action.
Flipagram allows you to create 15-second videos by grouping together pictures and images from your phone.
You can crop, edit, and resize those images too to add in some great visual effects. It also has an added effect which lets you auto-time your videos for Instagram optimization.
7. Nuvi
Nuvi helps you get a peek into the heads of your audience.
It goes beyond the public posts and allows you to get an insight into all the private posts of your audience. With this, you can find out everything that happens behind the scenes.
This information can help you strategize your marketing tactics and customer relations.
8. Inkybee
Staying connected to the right people and the influential lot is the crux of being successful on social media.
This tool helps you identify all the people and contacts who can matter to your brand and will have a positive influence in promoting it.
Not only can you search for businesses, you can also search for celebrities and bloggers who are talking and writing about the industry you belong to.
9. Tagboard
Many experts highly recommend this tool.
It allows you to manage the brand activity which is taking place regarding your brand on social media.
With just 24 hours in a day and so many things to do, this tool can help prioritize your efforts. It helps you locate activities taking place in the social media world concerning your brand.
You can search for hashtags and it will populate results by all the negative and positive comments the hashtag produces about your brand. It is a great tool to keep an eye on the social activity and get clear analytical data to work around on a real-time basis.
10. Brand24
When your company gets mentioned on Twitter, most of the time you are not in the office to respond.
When at work, going to each social media website and looking for the mention of your brand can take hours. With Brand24, the task is made a lot easier.
Brand24 provides you with real-time information on all the activities taking place about your brand on social media platforms.
Not only does it save you time, it also keeps you alert. This helps you respond to all the negative and positive comments regarding your brand in a reasonable amount of time.
11. Olapic
Olapic helps you schedule and manage posts on Instagram and Pinterest; two of the most successful social media tools comprised of only visual content.
It lets you schedule posts on these platforms and lets you get infographics on each post as well.
Piqora helps you find out about the most shared, the most pinned, the most commented, and the most liked posts on these two platforms.
It has many other added features which can increase user engagement and help generate more interest for your business.
12. Crowd Booster
The real purpose of social media marketing is to engage with the audience & then convert them into real-time buyers.
If your marketing efforts are not reflected on your company’s ROI, then you need to take a closer look at the audience and their behavior on social media.
Crowd Booster helps give you a clear analytical report on your social media activity. It can even break it down on the basis of social media platforms.
For your help, this tool also allows you to create custom reports. It helps you understand your audience’s likes, dislikes, and interests with clear demographics and analytical details.
13. BundlePost
This tool helps you curate and schedule content for social media five days in advance in a matter of 20 minutes.
BundlePost will also help you make better marketing decisions by replacing certain words with relevant hashtags. Note: Proper hashtag usage will make all the difference.
Having this one simple tool, your marketing efforts will be much more effective.
14. SocialMention
The mention of your brand on social media is a measure of its success and popularity.
It finds user-created content concerning your website, product, brand, and company in a single go.
SocialMention allows you to search for your brand on blogs, in videos, images, and in questions (like on Quora).
With these results, you can gain better insights into the keywords that best describe your brand and find new ways which can help you connect with your audience better.
15. Mulpix
This tool is designed specifically for Instagram.
It works as an Instagram search engine which allows you to find people, names, and brands with reference to location, mentions, hashtags, and names.
It is helpful for personal and professional use.
Not only does it help you locate people, it also helps you locate people who can prove to be beneficial for your business.
Mulpix provides a platform where the buyers get to meet the sellers. With Instagram searches based on hashtags, this tool compiles a list of all the people who are interested in the services you are selling so that you can connect with them.
It searches through all the videos, images, and comments on Instagram to compile a comprehensive list of results for you.
Being a one of its kind search engine for Instagram, it is a great tool to make use of.
Grow Your Business With Social Media Marketing
The power of social media is growing with each passing second. To make an efficient use of your time and efforts, it is better to make use of the tools designed for the very purpose of helping you out.
These 15 tools mentioned above are social media experts’ favorites, and are undoubtedly the best ones to have in your arsenal in the year 2017.
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